A boutique illustration agency
representing the finest illustrators

23rd March 2010

Posted in: Uncategorised

Rosie Scott recently completed a huge illustration project for “The Full Yield” directed by “Pause for Thought” design, they needed someone to develop a series of images for a program designed to help improve peoples food choices and lifestyle and to reduce the risk of preventable chronic diseases.. Here are some words from Janice Pedley Creative Partner @ Pause for Thought…
“We started developing The Full Yield branding in early 2009. After an extensive search for an illustrator who could represent both food and lifestyle in a captivating way, we came across Rosie Scott. Her work was immediately appealing as she captures a certain realism without being overly literal. The Full Yield, Inc is the nation’s first fully-integrated collaboration between US food and healthcare industries; a new paradigm in healthcare that warranted breakthrough branding. Illustration provided a unique approach that was fitting for the brand and combined well with our other branding elements such as paper textures, handwriting and silhouetted photography. The project involved multiple applications including collateral, web, packaging, retail and video.”
posting by Janice Pedley, 
Creative Partner, Pause for Thought
http://www.pauseforthought.com/

http://www.thefullyield.com/


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