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Greg Clarke
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Greg Clarke's career route has
been a circuitous one. He received his BA in fine art from UCLA in 1983 but claims not to have acquired any skills there. The department was steeped in the conceptual art in vogue at the time and traditional drawing and painting skills were considered a quaint and outmoded form of expression. He did do some editorial cartoons for the school newspaper, much to the dismay of his purist instructors. but wasn't really aware of the possibilities of illustration and design until his senior year when he started going to the art library and looking at old issues of the New Yorker
and Graphis. The humorous covers by artists like Blechman, Sempè, Steinberg and Andre Francois were a revelation to Greg, amazed that one could
be humorous and poetic at the same time.
After college and disillusioned with the fine art world, and with no illustration
portfolio to speak of, Greg took a job as an office assistant at an ad agency
specializing in movie poster design, and after months of pitching his own
unsolicited poster ideas to the creatives, they kindly made him an art director.
At this point he became very interested in typography and graphic design,
and subsequently worked for several more years at various graphic design
firms before experiencing burnout and general creative malaise. Bar-drawing
buddy and fellow UCLA graduate Gary Baseman, who had moved
to New York and launched a meteoric illustration career, urged Greg to put
an illustration portfolio together and go to the city to show work. He did
so and has been working steadily ever since.
Greg created the L'homme Wiggly
as a limited edition silkscreen poster to sell at a gallery exhibition in
Los Angeles and the image quickly became a sort of personal logo. As with
so many of his peers, regular appearances in American Illustration (more
often than not in the unpublished category) really helped to get his career
going, particularly in the editorial field. A self-promotion mailer of over-sized
post cards led directly to larger scale commissions such the portrait of Beck for a Rolling Stone record review.
Greg generally tries to approach most jobs with the notion that a strong concept trumps considerations of style and medium. Without a good idea, an illustration is just window dressing. He therefore strives to instill a certain degree of wit into everything he does. The portrait of Beck was a loosely interpreted image based on reference photos provided by Rolling Stone. Beck had an angelic face with the innocence of a puppy dog. As often happens in the world of illustration, this piece led to a number of subsequent commissions from other art directors asking him to do other celebrities as animals (Rosie O'Donnell as a cat, Eminem as the Ugly Duckling).
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Beck
: Rolling Stone
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Eminem
: Entertainment Weekly
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The
Nutcracker : Philadelphia Inquirer
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The Nutcracker on ice skates was originally created for
the cover of the Holiday Fiction issue of the Philadelphia Inquirer's Sunday magazine. Greg had been doing a string of chaotic illustrations
with very busy compositions and needed to do something very simple, quiet
and elegant. Chrissy Dunleavey, the art director, gave
him a lot of latitude and trusted him to do something with delicate washes
even though there was nothing like it in his portfolio. He played around
with a number of holiday character icons engaged in the solitary act of
reading and for some reason found the Nutcracker the most amusing. In one
sketch he was reclining in an easy chair by the fireplace, but it was felt
that placing him outdoors in stark relief against a monochromatic winter
setting worked better as a cover. Several years later, Galison Press
in New York bought the rights to turn it into a holiday greeting card.
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Einstein
Bros Bagels : Sandstrom Design
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Sandstrom Design, an innovative firm
based in Portland, Oregon, commissioned the poster for Einstein
Bros. Bagels. Greg was one of five illustrators asked to create a series of posters for the large bagel chain. Each poster had a different line of copy that the illustrator could use as a point of departure. Otherwise, the direction from the designer was music to his ears. 'Do whatever you want.' He had seen the Wiggly Man poster and was happy for Greg to incorporate his own typography. His addition of 'Carpe Shmearem' (Latin for 'seize the schmear') on Elmo's apron was so popular, the client briefly considered building an ad campaign around it. Although it's been several years since this poster was produced, Greg still has people telling him that they've just eaten a bagel under one of his posters.
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A recently completed series of black & white illustrations
for My Fine Feathered Friend, published by Farrar, Straus and Giroux,
was an opportunity to endow animals with human attributes without relying
on human props. As told by William Grimes, restaurant critic
for the New York Times, it's the true story of a chicken that shows up out of nowhere one day in his backyard in Queens. The chicken proceeds to make a place for itself among the society of resident cats. The chicken and the assortment of cats all have personalities as distinctive as those of any humans.

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Candlewick
Press
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Hot off the drawing board are illustrations for a children's book of poetry about human body parts. Written by Allan Wolf, The Hungry Spleen and Other Poems About Our Parts, published
by Candlewick Press, presented the challenge of bringing human anatomy and bodily functions to life in an instructive and entertaining way. Greg gets a lot of children's book manuscripts sent his way, but more often than not, the text does not seem a good fit for his work. When he initially read this manuscript however, he responded immediately to the whimsy of the poetry, which seemed a good complement for his own sense of visual humor.
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BLAB!
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More recently, Greg has found an outlet
for his narrative talents on the back pages of magazines like Kiplinger's, Mother Jones, and Los Angeles where the illustrator is given a whole page to create something independent of someone else's text. He has also been a regular contributor to BLAB!
an irreverent anthology of comics published annually by Fantagraphics.
Living in Los Angeles, together with his wife and two children, Greg joined The Artworks in 1996 after taking a trip to London. On a whim, he thought he'd investigate the possibility of getting representation in Europe. Michael Hodgson, a graphic designer and British
expatriate living in Los Angeles, gave him Allan Manham's number before leaving, and he turned up with his portfolio. Excited at Greg's work, but aware of the group policy of worldwide representation, Allan suggested that Greg talk to Sally Heflin in New York and that if
all parties agreed, The Artworks would love to represent him. The rest is
history.
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A
Partial List of Clients and Awards
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Editorial
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Corporate
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| The
Atlantic Monthly |
Einstein
Bros Bagel Co |
| Time
Magazine |
Volkswagen |
| Rolling
Stone |
Purina |
| Mother
Jones |
Xerox |
| Kiplinger's |
Compaq
UK |
| Fast
Company |
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| Business
2.0 |
Publishing
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| Entertainment
Weekly |
Chronicle
Books |
| The
New York Times |
Candlewick
Press |
| The
New Yorker |
Farrar,
Strauss, Giroux |
| Parenting |
Simon
& Schuster |
| Modern
Maturity |
Running
Press |
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Callaway
Editions |
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Galison
Press |
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Random
House |
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Greg
Clarke was awarded Silver Medals for Illustration by the
New York Society of Illustrators in 2001 and 2002
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