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Born
in Uruguay, resident during his teen years in Israel
and art educated at the School of Visual Art in New York,
Piven now resides in Barcelona with his wife and young
family. His initial success has been as an Editorial Illustrator with
a long list of publishers going back over the last ten years and it is
largely through his editorial personality caricatures that Piven has honed
his skills. In the words of Steve Brodner, one of America’s
top caricaturists, “The art of caricature
has been reinvented by the deft hand, unique vision and sharp wit of Hanoch
Piven” Of one of Piven’s caricatures, he wrote,
“It’s impossible to think of Barbra Streisand
without that famous nose, but to turn it into a microphone is the special
Piven touch that manages to combine simultaneously the visual and technical
expression in a most amusing manner. Of course, you slap your forehead.
That makes so much sense.”
That “of course” acknowledges that when you’re looking
at the portrait, it is so accurate, so sharp in its discernment, so tuned
to the true nature of the object it describes, that the work appears effortless,
as though no other visual solution could have been considered. And the
creation of that portrait was recognised by being judged the best Editorial
Illustration of the year, winning for the artist the coveted Gold
Medal from the New York Society of Illustrators in
1994. But
the apparent ease with which the fluent obviousness of Piven’s incisive
renditions are achieved, flatters to deceive. He has a collection of literally
hundreds of objects in his studio, which is crammed with basketfuls of
toy trucks, planes, screws, springs, Barbie dolls and all manner of mysterious
objects, that at some time will find their way into one of his creations.
At the beginning of a new assignment, he sits down and absorbs all he
can about the new personality. It is at that point that he begins his
search for “something suitable”. His studio in Tel Aviv was
near the Flea Market, which proved a fertile source of suitable objects.
No doubt the markets of Barcelona are proving just as rich in their pickings.Questioned
about whether he was being mean by producing a particularly incisive portrait
his reply was, “I don’t feel mean, but sometimes you have
to be a bit obtuse, you have to get into something and go with it.”
Helping Piven maintain that the healthy distance from the characters he
portrays is a feeling of alienation that he has always harboured. "I
was always a little detached. I was born in Uruguay, where I was identified
as a Jew, then from the age of 11 when I went to Israel, I became a new
immigrant from South America. At 24 I went to the United States and was
a stranger there, and then was a stranger again when I returned to Israel
after 10 years. Being a stranger is to my advantage because I can see
many things without identifying with them."
His
collected portraits are now published by Pomegranate
in a book, Faces by Hanoch Piven: [70] Portraits from Madonna
to the Pope and is the first collected publication of his works
even though his work has been seen so widely in in the pages of Time,
Newsweek, Rolling Stone, The New Yorker, Atlantic Monthly, Entertainment
Weekly, and The New York Times. Organized into categories of
profession (TV, Film, American Politics, Icons, Music), the faces confronting
us from these pages reflect the essence of each famous person they portray,
sometimes in such a minimalist way that a blank face needs only a mouth
(made out of a bullet, in the case of Clint Eastwood)
to define the personality. Madonna, Yassir Arafat,
Larry King, Fidel Castro, Bob
Dylan are just a few of Piven's celebrities whose personalities
are colourfully exposed through his incisive interpretations.
These characterizations are being put to good use by the advertising industry.
An exciting commission came via our Chicago office through the Ad Agency
Abelson-Taylor for their client Amgen.
Piven has been commissioned to illustrate the Face of Neulasta,
a product to be taken by Cancer patients to strengthen
their body defenses while undergoing chemotherapy. The drug has been developed
to change the dosing regime for cancer patients through a simple once-per-cycle
injection instead of multiple injections, eliminating discomfort, infection
and anxiety in patients.Amgen
wanted to evoke a response at first sight that they were changing the
face of neutropenia therapy. Piven was briefed to create before and after
characters whose lives have been affected by neutroenia and improved by
Neulasta. The simple and powerful qualities of his portraits have been
used by Abelson-Taylor, also utilising some of his existing celebrity
portraits on calendars for the medical profession. The illustration graphically
and intelligently displays the before and after.
The success of the campaign has led to him being invited to attend trade
shows with the sales and marketing team, as their "artist in residence". |
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Baranski,
Marcin |
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Clarke,
Greg |
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Cobb,
Russell |
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Cohen,
Izhar |
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Cook,
Matthew |
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Dann,
Penny |
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Davey,
Lucy |
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Davidson,
Andrew |
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Gallardo,
Miguel |
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Gatley, Heather |
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Gibb,
Sarah |
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Kiuchi,
Tatsuro |
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Knox,
Charlotte |
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Kugler,
Olivier |
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Malone,
Peter |
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McMenemy,
Sarah |
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Morse,
Joe |
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Osborn,
Kathy |
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Piven,
Hanoch |
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Rogers,
Paul |
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Rubbino,
Salvatore |
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Scott,
Rosie |
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So,
Meilo |
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Terrazzini,
Daniela |
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Tolpa,
Beegee |
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Ventura,
Marco |
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WinnLederer,
Ilene |
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Woodin,
Mary |
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Wormell,
Christopher |
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Partial
List of Clients
Rolling Stone
Time
Newsweek
The New Yorker
The New York Times
The Washington Post
New York Magazine
Premiere
Amgen
Little Brown
P omegranate
Awards
Bronze
Award: 3Dimensional Art Directors and Illustrators
Show
Distinctive Merit Award, The Art Directors Club of New York
Gold Medal Society of Illustrators of New York
Silver Medal, The Society of Publication Designers |
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The
Piven Zoo is an interactive exhibition for children, where visitors can
create their own ready-made assemblages, inspired by Piven's work.

Visitors
to The Piven Zoo "creating"
And the direct
visual appeal of his work to a younger (but no less sophisticated) market
is now paying dividends in the realm of children's books. On a flight
from Boston to New York, Hanoch’s rendition of the Unabomber in
an in-flight magazine
caught the eye of publisher Megan Tingley and begged
the question, Could he do a children’s book? His assemblages having
graced the pages of numerous magazines around the world still leaves Hanoch
as a relative newcomer to the authoring and illustrating of children's
books. But now instead of his usual one-off caricatures, his images are
married with a simple text and carry the reader along with a charming
narrative that is sure to appeal to a child, or even for that matter,
to the child in most of us. Please give me that feather you
hold in your hand,/ So I can fly in a flash to a faraway land.
He’s already got another children’s book and
of course his first animation pilot is on the way. In the words of Publisher's
Weekly, "These animal constructions will keep kids returning
again and again, long after the purple feather has been carried away."
Where will
the inventiveness of this witty and observant artist lead to next?
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