Things
are never quite what they seem in the surreal world
inhabited by Izhar Cohen. With an approach to illustration
that is rooted in consummate draughtsmanship, tempered by a wry take on
the seemingly mundane Izhar Cohen is set apart from his contemporaries.
He has the ability to transform workaday phrases and ideas into surreal
but simple images that have gained an appreciative audience worldwide.
Originally trained at the Bezalel Academy of Arts in
Jerusalem and at the Ecole des Arts Decoratifs in Paris,
it was even as a student that he started to receive editorial assignments
that helped hone his by now well-developed ability to come up with just
the right trigger idea. At a time when so many artists had seemed to forsake
the discipline of draughtsmanship for the easily accessible, yet ultimately
facile approach of stylistic illustration, Izhar Cohen has used the assurance
of his drawing skills in a positive way and as a liberating influence
that enables him to create a world that is entirely personal and in which
anything is possible. Yet that is not say that his work is in anyway old-fashioned.
The skill that is obvious in his control of line and form is so evidently
a perfect collaboration of eye and hand. But he has readily embraced new
technology and the further liberation that it brings to those who are
masters of their craft.
Immediately
after leaving the Ecole des Arts Izhar began a very
fruitful collaboration with L' Express magazine, finding
that he responded to the pressures of newspaper deadlines, a habit that
he has found hard to overcome. The adrenaline rush that sort of work creates
fuels his imagination and even to this day he finds that he responds better
to shorter deadlines rather than with a more leisurely approach. Having
created a formidable body of work in Paris Izhar and his wife Noa moved
to London in 1990
where he soon found himself working on a regular
basis for The Times Newspaper.
It
was around this time that Izhar joined The Artworks and after having a
successful launch exhibition at our gallery in Rosaline Road, he soon
came to the attention of Design Groups who found his wry sense of humour
a perfect foil to otherwise mundane texts. His ability to create simple
line drawings to proved a great hit after our designer Howard
Brown utilised them on the cover of our catalogue No.7.
He
has made a few forays into the world of Children’s Books, notably
for a title The Flood Tales, published by Pavilion
Books and latterly an Alphabet Book created for David
Bennett Books. But in his estimation the best is yet to come
in that area as he still feels that he has not properly mastered that
particular genre. Yet. Even though Flood Tales was commended for the National
Library Illustration Awards held by the Victoria and
Albert Museum.
His
fruitful collaboration with Howard Brown has led to a series of successful
jobs. Work on the presentation packs for the Weather series for the Royal
Mail, led subsequently to the plum commission of a series of then stamps
commemorating the Rudyard Kipling centenary. Based on
the Just So stories the series of ten stamps together
with presentation packs, posters point of sale etc produced some much
admired designs.


Presentation Pack for The Royal Mail Kipling Centenary Stamps
Another
productive collaboration for Izhar has been the production of the annual
corporate calendar for Saison a Japanese insurance company.
Corporate calendars are very big business in Japan and the prestige attached
to each company's annual offering is very important. Such has been the
success of the images that Izhar has produced for them, that he has now
created the calendars for the last four years. Izhar's Bizarre
gives him free rein to create images calling on his powers
of imagination and existing very much in a world of his own making. A
dream job for such an imaginative illustrator

Izhar's Bizarre A series of 12 page calendars
for the Saison Corporation
He continues to thrive on the challenge of strict deadlines and has for
several years contributed a weekly illustration to Maariv Weekend
Supplement a commitment that he honours wherever in the world
he happens to be. his ability to switch from traditional pen and ink drawings
to the use of a computer enables Izhar to operate in a very international
market, very often receiving text in the morning and sending off a wittily
observed and beautifully rendered illustration as an attachment anywhere
in the world by the afternoon.

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