Marco Ventura
 
 

The son of an artist/designer, Marco Ventura grew up in Milan, observing his father Piero Ventura at work. From the tender age of 14 he started assisting in the colouring of Piero’s pen and ink book illustrations, very much in the age-old tradition of apprentice studying under a master. It was at the age of 19 that he finally decided to abandon his initial ambition of becoming a professional footballer (he was by then a promising goal-keeper) and instead to seriously pursue the goal of being an illustrator.

His formal art education began at the State Fine Arts Academy of Brera in Milan, followed subsequently by RISD in Rhode Island and School of Visual Arts in NYC. After returning to Italy, he worked for three and a half years in a packaging design studio. “It was before the advent of computers, and I was doing a lot of watercolour and gouache layouts for presentation, with most of the type hand-rendered. As I was even then very interested in technique, there were occasional opportunities for me to do some of the actual illustrations.” It was during this period that he also collaborated with Piero, on some of his book projects. The illustration Anna dei Porci which he did for his father’s book was a turning point for him, as it was awarded the Silver Medal at the Society of Illustrators Show in New York in 1988. And it was this that finally propelled him into the decision to pursue a freelance illustration career.

Working very much in the tradition of the Old Masters, he usually starts with very small rough sketches which are concerned at that stage mostly with composition and idea. It is only then that he produces a more refined pencil sketch which is usually transferred on to a gessoed paper or panel surface with a very hard lead pencil and a silver point. This under-drawing is very accurate and shaded. The Chiaroscuro makes the building up with colours far easier when he begins putting down oil colours with fine small brushes. It is after all the colours are laid down that he starts refining and adding more contrast with glazes of transparent colour. Occasionally a cracked effect is finally rendered to give the finished painting an effect of antiquity.

Herbs

A poster created for The Body Shop in 1991 gave Marco the opportunity to create a piece of art that not only fulfilled the initial idea of the brief, but in a way that often happens when an illustrator is encouraged to contribute just more than a rendering of an idea, and the finished piece can really be transformed. In a strong but simple graphic solution, it was Marco's idea to paint the double upside down poster which when inverted creates a new poster that perfectly matches the other

Thanksgiving

Andrew Kner, Art Director of Print Magazine briefed Marco to illustrate Print's European Regional Design Annual cover for 1997. A prestigious commission that presented an American audience with a very European take in both mood and execution.

Print Cover

As is usual the finished artwork evolved through several rounds of sketches before Marco was satisfied that he had the final "right" image. This pencil stage of the design process is essential to the whole process.


     
 
Baranski, Marcin
Clarke, Greg
Cobb, Russell
Cohen, Izhar
Cook, Matthew
Dann, Penny
Davey, Lucy
Davidson, Andrew
Gallardo, Miguel
Gatley, Heather
Gibb, Sarah
Kiuchi, Tatsuro
Knox, Charlotte
Kugler, Olivier
Malone, Peter
McMenemy, Sarah
Morse, Joe
Osborn, Kathy
Piven, Hanoch
Rogers, Paul
Rubbino, Salvatore
Scott, Rosie
So, Meilo
Terrazzini, Daniela
Tolpa, Beegee
Ventura, Marco
WinnLederer, Ilene
Woodin, Mary
Wormell, Christopher

 

     
An example of how an illustration can change between brief and completion. Kerig Pope the art director of Playboy briefed Marco to illustrate Stacked Like Me to come up with a modern version of the Milkmaid by Vermeer but with very large breasts. He then changed his mind, deciding that Rubens was more in keeping and in the end a revised version of an original portrait by Ingres fulfilled the brief

   
   
   
     

This Body by Laurel Doud published by Little Brown. An intriguing cover image where the hair hanging down the woman's back suggests a double profile. The author later wrote Marco a charming letter of thanks for the stunning illustration saying that she was so impressed with it that she had a tattoo made with the cover design.
  Partial List of Clients
Rizzoli
Mondadori
Deutscher Taschenbuch Verlag
Chronicle Books.
Arena Stage
JuilliardT
The Massachusetts Horticultural Society.
The Atlantic Monthly
New York Times Book Review
Time
Playboy
TBWA Chiat Day
J.Walter Thompson
Saatch & Saatchi Italia
Singer & Friedlander

Talk
Forbes
Esquire
Der Spiegel
Suddeutsche Zeitung Magazin
Penthouse
Print
Frankfurter Allgemeine Magazin
Awards
2 silver medals from SI
Silver Cone Italian Art Directors Club.