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8th April 2019
Alexandra Boocock creates a series of illustrations for gifting company, Apples to Pears
Alexandra Boocock, who is one of our Startworks artists was commissioned to create a series of designs for Apples to Pears, an established gifting company. We asked Alexandra about the project and how she approached the brief.
“Gift in a Tin was a very exciting project to be working on! The aim was to produce packaging designs that are eye-catching and stylish, a special tin that customers would want to keep and re-use in the future. Therefore the imagery had to be something that reflected the contents and was also more exciting than your average packaging design.
For inspiration, I ventured out into my grandparents garden. Being avid gardeners their garden is beautifully kept and full of flowers and trees. Among the flowers, I encountered a bumble bee flying around my yellow coat and this moment became a key element in my design, alongside capturing the different shapes and colours of the leaves and flowers. A quick trip down memory lane took me into the tool shed where I captured details such as unused screws piled together and garden tools, all of which feed directly into the patterns and illustrations on the final tin designs.”
Thanks, Alex for sharing these lovely thoughts, so nice to see how much you enjoyed the project and really made the brief your own.