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9th December 2021
Sarah McMenemy illustrates locations across Scotland for Hunter Laing Whisky.
Sarah McMenemy has illustrated a set of four labels for the Hunter Laing series of Scotch Malt Whiskies, each one based on iconic locations across Scotland; Calpbeltown, Islay, The Hebrides and The Highlands. Each illustration conveys the atmosphere of each location through distinct colour palettes.
“It was an interesting job to work on as it was bringing a contemporary and colourful look to a sector of the market which is known for it’s use of more traditional, conservative branding. It was bringing my location work to a branding project, which was an enjoyable combination, and breaking the mould in terms of style and colour.”