Kate Forrester Designs New Packaging for Møllerens Flour

Kate Forrester has continued her long running partnership with Norwegian brand Møllerens, illustrating their latest range of flours. Complete with intricate silhouettes and various colour-ways to signify different grain types, we caught up with Kate to learn more about the project.

Can you give me a rundown of the project, who commissioned it?

The project was commissioned by Tone at Branding agency GRID Norway who I have worked with for over a decade now.

Did you have to consider anything when creating them? 

Mollerens are a big brand in Norway but with a traditional family ethos. I have been working with them on their packaging for a long time and they remain very involved in the process and characters within the illustrations.

This latest packaging was focussed on the relationships between the characters baking – different generations coming together to bake in a cosy family setting. The style is quite traditional, with paper-cut, silhouette illustrations, but at the same time, the client wanted a touch of magic – each scene is interwoven with the particular grain and an outdoors setting in the kitchen. The clothing was also pretty important – particularly on their Christmas one. I was sent a lot of reference for traditional Norwegian knitwear and hats!