11 June 2018

Kate Forrester creates new packaging for Innocent Smoothies new spice flavours range

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Kate Forrester was asked by Innocent to come up with a distinctive paper-cut style design for their new spice flavours of smoothie – one vanilla/raspberry and a chai, banana and fig flavour.

The brief was to create a design that contained a nod to their fruity ingredients as well as the general feel of a summery treat. Alongside the paper cut design, Kate hand-lettered the product names, in keeping with Innocent’s playful identity. Looks delicious. Available in France and Germany and hopefully in the UK soon!