18 August 2020

Sarah McMenemy's Storks deliver on HIPP organic's packaging

Posted in: Food, Illustration, Nature, Packaging, Painting

Sarah McMenemy has lent her textured illustrative touch to HIPP organic, a milk formula for newborn babies.

Featuring a small scene of a stork family in the country, Sarah’s loose textured brushstrokes and softness work well to reflect the organic formula. The client was keen to feature the storks, alluding to both the stork who brings the babies as well as the real-life storks on the farm the client grew up on. The result is a calming familial image that is subtly sentimental, reflecting Sarah’s own experiences with HIPP products;

“I had often used HIPP products when my children were young so I enjoyed the association while working on this label.”