23 October 2020
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17 February 2023
Posted in: Advertising, Illustration, Special projects
Granado is a historic Brazilian apothecary that produces a range of cosmetic and personal care products. In 2020, Granado celebrated its 150th anniversary, and to commemorate the occasion, they commissioned Laurindo Feliciano to create a series of illustrations for their packaging and branding materials.
Feliciano’s illustrations were inspired by vintage Brazilian advertising and design from the early 20th century, with a focus on botanical elements and natural ingredients. The resulting designs feature colorful, whimsical illustrations of plants and flowers, with a hand-drawn feel that evokes a sense of nostalgia and heritage, including a pop-up store at the famous Galeries Lafayette in Paris, located on the Champs Elysées.