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22nd October 2020

Rachael Saunders creates signature characters for Whole Foods “home brand”.

Posted in: branding,Design,Food,illustration,nature,packaging

Rachael Saunders creates signature characters for Whole Foods “home brand”.

Rachael Saunders has created a new look for Whole Foods “home brand” products, Natural Grocers. Ranging from popcorn to pasta sauces, Rachael’s illustrations have been applied to over 35 different products, creating a signature animal character for each.

“One day, I would like to take a trip to America to see my designs in the wild.”

Working with MBDesign (via our sister agency Mendola in the US), Rachael’s custom characters reflect the natural and organic ethos of the brand; a perfect collaboration considering character design is where Rachael really thrives!

Rachael Saunders creates signature characters for Whole Foods “home brand”.
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