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30th October 2020
Lucy Rose creates festive woodlands for Liz Earle’s new campaign, “The Nature of Giving”.
Lucy Rose has illustrated Liz Earle’s 2020 festive campaign, “The Nature of Giving”, combining festive British woodlands in winter with the collection of gifts that demonstrate the art of giving to create a magical illustrated scene.
Commissioned by the team at Together Design and Liz Earle, Lucy roughed the layout and elements of the two scenes, keeping in mind that each individual element could potentially be used on its own (which turned out to be very useful for the designers!). Creating the work in Procreate, Lucy added her signature vintage textures and colours in photoshop. The final artwork has been adapted into an animation to launch the range, featuring her frosted foliage and curious woodland creatures all eager to get a glimpse of the packaging.
This kind of brief has been a first for Lucy, and she was incredibly pleased that it was with a brand she was already a fan of, “I love the brand so was absolutely thrilled when asked if I available. I think the most exciting parts were when I initially received the brief as I had no idea what to expect and then equally seeing my illustrations on the final packaging.”
We can’t wait to see the full range in stores this Christmas, and are already beginning to feel festive just looking at Lucy’s heartwarming woodland designs!