13 November 2020

Heather Gatley illustrates Claridge's luxury range of products!

Posted in: Advertising, Branding, Design, Illustration

Heather Gatley has provided illustrations to accompany Mayfair hotel Claridge’s line of ¬†luxury goods. Featured extensively across their website, Heather’s illustrations work alongside beautiful product shots to create a cohesive sophistication across their online store.

Making sure she had a good grasp of the hotel’s identity before she started was essential, with Heather pulling from numerous resources and references; the client (The Maybourne Hotel Group) wanted an elegant, contemporary feel that could work alongside the product shots, so Heather worked within a limited colour palette; soft neutral tones with a few hints of gold and Claridge’s signature jade colour wherever possible.

“It was fun exploring the world behind Claridges’ doors, even though it was just virtually! “