1 June 2021

Check out Kate Forrester's joyous illustration for Fasenra, commissioned by McCann New York!

Posted in: Advertising, Illustration

Kate Forrester has created an incredible celebratory image for the South American market of Fasenra, an Asthma medication. Approached by McCann New York, the campaign was called “Se lava en la sagre” or “It runs in the blood”, celebrating Latin America.

Emulating the intricate woven textiles of the regions that tell the stories of families and communities, Kate’s illustration is packed full of charming details and characters, bringing her admiration of Peruvian and Mexican Otomi embroidery to the forefront.