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29th October 2021
Cheers everyone! Chris Wormell’s inviting illustrations to get back into the pubs for Greene King.
Chris Wormell has created a series of illustrations in his distinctive linocut style for pub chain Greene King, encouraging us all to get back in to the pubs. Working with advertising agency Engine Group, the illustrations are welcoming signs that play on the typical names of pubs;
“The guys at Engine came up with the ideas and pub name captions and a typographer created templates of the text for me to work with. I made the images in my linocut style but worked digitally as it was clear from the start that there was likely to be lots of to and fro between designers and illustrator to get the things dead right.”
The decision to work digitally proved to be the right one, as recutting and reprinting numerous blocks would have been impossible given the tight deadline. The illustrations still retain the warmth and human touch of traditional printmaking methods, essential to the campaign to get people back into cosy pubs.