23 June 2011

McDonald's ABC

Posted in: Advertising

Kate Forrester has been kept busy working her way through the alphabet for McDonalds new advertising campaign. The brand asked Kate to create these beautiful illustrations that were to be based on a different letter of the alphabet, each of which stands for a different aspect of the brands ethics. As well as the ABC images Kate was also asked to design these huge illustrations to appear on the sides of the McDonalds lorries too – they’re the prettiest lorries we’ve seen around! Keep your eyes peeled for all of these adverts and many more to come.