23 August 2022

Aurelia Lange lends her illustrative line to Surfboard, a team building software.

Posted in: Branding, Design, Illustration

Aurelia Lange was commissioned by Surfboard, a customer service software, to create illustrations for their new website, product, and motivational internal communications; representing the fair team work practice their software provides for people working in the customer facing service industry.

Exploring the term “surfboard” asa tool that helps you ride the waves of inflow and communicate with ease, Aurelia’s illustrations reflect the shifting idea of teamwork in her beautifully expressive line.

Drawing with ink on paper and digital colouring, Aurelia and the design team at surfboard also explored looking the idea of characters living under the sea representing the customers, featuring tech-savvy fish, whales and crabs, showing how the waters you ride through can vary!

The illustrations we created at an early stage of the company’s brand identity so it became a bit of a branding exercise trying to understand how to visually build a personality and tone to represent their company values and vision for the future.

Aurelia Lange, Illustrator

Check out some of Aurelia’s outtakes, sketches and brainstorms from the initial stages of concepting below;