Beugism is the alter ego of London based illustrator Alexander Beuge who specialises in the creation of unique characters, animals and murals.
He graduated from Central Saint Martins with an MA in Communication Design, having previously studied in Berlin, Bilbao, and Warsaw. He is a keen observer of his surroundings and avid people watcher. Many of his colourful characters are based on the people that roam the streets of London. Playfulness and humour are central to his body of work.
Beugism has created countless illustrations for a variety of clients in editorial and advertising.
His clients include The Guardian, The Times, The Independent, BBC, Visa, Facebook, Red Bull, BBDO, TBWA, GQ, Men’s Health, Norwegian, Air Qatar, Nobrow Press, Condé Nast.